The Web and the Internet are often used as interchangeable terms and viewed as one inseparable utility. The Web should be viewed as the interface to browse and interact across the Internet effectively a hypertext linked set of documents. The Internet on the other hand is the infrastructure or network the Web utilises. It facilitates the transfer of data across its globally interconnected network.

The  accompanying chart sourced from Radar Networks and Nova Spivack, illustrate that since 1980 underpinned by the mass rollout of computers, major Web development cycles have averaged about 10 years.

Delving a bit deeper

Web 1.0 is characterised as an environment where information was predominately pushed online to consumers who had limited means or functionality to share it with others. Web 2.0 provides the capability for increased content co-creation and sharing online by producers and consumers within a truly global context. Sir Tim Berners-Lee views Web 3.0 or the Semantic Web as an extension of Web 2.0, not a separate new Web. It is based on the existing functionality and ensures information is given a well-defined meaning better enabling computers and people to work collaboratively.

The enhancement of the Web has facilitated a world which is the most interconnected it has ever been. As Web 3.0 is implemented and data is given increased meaning users can expect a more personalised experience at greater speeds as computers and humans are able to co-operate more efficiently.

Web 2.0 applications and Social Media have further permeated our lives providing platforms of always on and connected communication channels. Increasingly companies are integrating Social Media into their Client Relationship Management strategies. As smartphones and other mobile devices increase in functionality and decrease in price, user adoption rates will continue to surprise on the upside and positively impact Web usage. The era of the Internet of Things is upon us and we should expect deeper and broader connections being made in unexpected places.