User Experience (UX) and by extension Customer User Experience (CX) are cornerstones of everything we experience and as a learning discipline been with us for ages. It continues to remain mainstream as the ebb and flow of multiple product launches of wearables and more intuitive tech permeates our lives. Although some brands have traditionally settled for the Minimum Viable Product (MVP) approach. Hoping the average user will be satisfied, the instantaneous interaction users now have through social media platforms have changed this dynamic. It really is power to the people time!
I recently stumbled across a useful slide pack which is lengthy yet provides a punchy overview of the Importance Of Ux. The slide pack is from the Contribute Group and should definitely be followed @ContributeGroup.
UX will be an imperative component of everything we interact with especially online as this component of our lives continues to increase. Ultimately brand interaction will require continued evolution to ensure the MVP is exceeded.