I bought Think Like A Freak many years ago, started reading it but stopped reading during chapter 1. Still not sure why I didn’t finish it though. The book has a decent rhythm and is filled with anecdotes which will keep you entertained and engaged. Think Like A Freak follows on from the bestselling Freakonomics and SuperFreakonomics books further distilling the Levitt & Dubner doctrine and providing practical examples of unleashing your freakiness.
The book is about problem-solving, appreciating that not all problems can be solved and verbalising “I don’t know” is ok.
Other notable nuggets are:
- Dump your moral compass
- Think like a child, without a filter
- Focus on the root cause of a problem, not the symptom
- Search for the incentives, people care more about them than you realise
- Find innovative ways to persuade those who don’t want to be persuaded
- Embrace the upside of quitting
Levitt & Dubner have once again shifted the benchmark and although the book was written a few years ago, it is still relevant as a framework for addressing those niggly issues we all face.
Well worth a read.