IMC Conference 2019

Recently attended the IMC “Marketing gets Nak*d” conference, which was a first since the inaugural conference I attended many years ago. IMC has come on leaps and bounds since the early days and is definitely a conference that must be attended on a yearly basis.

IMC b 2

Before jumping into why this year’s conference was great, lets get what didn’t work out the way.

  • The venue wasn’t suited for such a large conference, felt cramped, limited space for interaction when moving around during the breaks.
  • This impacted the other gripe on the day, which was the food serving didn’t work well.
  • Lastly, starting the day earlier would be ideal as those flying out the night could still attend the networking session at the end of the conference.

What worked

  • The 20 minute speaker slots worked really well, it kept attendees engaged and for the odd speaker that wasn’t awesome it wasn’t long before the next one appeared.
  • Overall the content was lit, thought provoking and different. Nothing wrong with expanding your perspective.
  • My top 3 speakers in reverse order were Grant Pereira, Musa Kalenga and my absolute crush at the moment Elaine Rumboll. Their content was memorable and delivery on the day added to the energy in the room. Can’t wait to work with them in the future.
  • Elaine takes top spot not only due to her speaker ability, the gravitas she brings to the podium but her ability to dumb down dense concepts for us mere mortals was amazing to experience. I’m a huge Lego fanboy so Elaine’s work with Lego Serious Play resonates on another level.

To get a feel for the other speakers view them here.

The IMC Conference is definitely a yearly event that should be attended, it’s not pretentious, is value-additive and engages the mind positively. Click here to get your 2020 tickets now.

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